Today’s announcement of ticket prices has been met with a joyous response on the twittersphere and elsewhere, with Leeds fans used to a constant increase in price to watch ever worsening football treating it as a nice surprise. There’s a feeling that this will go a long way to tempt fans to commit to an investment in Leeds, guaranteeing their attendance at 23 fixtures next year.
Prices obviously differ across the ground, but the price of £487 for a new applicant in the Kop symbolises the changes, with around £520 charges for even renewals last season. Personally I will be able to take up the offer to young adults, and it is this sort of price bracketing that is imperative, as it allows a reasonable increase in ticket prices as people get older. It was madness that there was no help offered to those starting to make their way in the world to continue supporting their football team.
This is all especially of note given the constraints at Leeds United: the mortgaging of season tickets to pay off Ken Bates’s East Stand development has left the club on its knees to an extent. The follies of the previous regime mean that it is not an ideal time to take these sort of risks, what with £3.3m owed to ticketus from this year’s crop of tickets. Bates’s East Stand also brings no money into the club, what with the deal done with Compass during the summer, who take all of the catering in exchange for a lump sum provided to Señor Bates in an attempt to keep his clutches on the club (take a look, it’s in the books).
All in all, a great step from GFH, one that inspires hope.
Follow Amitai Winehouse on Twitter (@awinehouse1)